Turning FOMEDA member data into a recurring monthly intelligence engine — co-built, co-owned, co-commercialised.
FOMEDA members — Harvey Norman, Senheng, Courts, SenQ and every dealer beside them — generate the purest consumer-demand signal in the country: every SKU sold, every return, every warranty attached, every outlet, every month. Today that data sits inside each chain's POS, compared to nothing. A joint build across three partners turns that monthly flow into benchmarks, early category & supply signals, and decision-ready recommendations for every dealer. The collaboration works because each partner holds exactly the piece the others cannot build cheaply.
Dealers submit standardised POS extract (or direct connector for national chains). Format enforced at source.
SKU-level records anonymised, validated, versioned — routed into IPSOS on-premise infrastructure.
IPSOS retail methodology + Basic Insight AI engine link POS behaviour to consumer sentiment & macro signals.
Dealer portal (benchmarks + recs) · IPSOS retail-insight desk (syndicated view). Same source of truth.
Recurring defensible dataset. Sector authority. Softens project-cycle.
Embedded advisor across a federation of members. Pull-through mandates.
Named co-build. Unlocks every other federation conversation nationally.
Advocacy body → data-first federation. Measurable member ROI.
Four revenue surfaces, layered so no partner is single-threaded: federation subscription (paid centrally or sponsored) covers infra and baseline; dealer tier add-ons for deeper chain-specific diagnostics; syndicated retail barometer rights retained by IPSOS, sold into consumer-brand buyers who today pay for far weaker datasets; advisory pull-through as the highest-margin layer — supplier negotiation, category strategy, pricing. Revenue share negotiated against contribution and risk, not headcount.