FOMEDA members — Harvey Norman, Senheng, Courts, SenQ and every dealer beside them — generate the purest consumer-demand signal in the country. Every SKU sold, every return, every warranty attached, every outlet, every month. Today that data sits inside each chain's POS, compared to nothing, and read by no one outside the store.
Dealers upload standardised POS extracts via a lightweight portal (or a direct POS connector for national chains). Format enforced at source.
Secure pipeline into IPSOS on-premise infrastructure. SKU-level records anonymised, validated, versioned, audit-trailed.
IPSOS retail methodology applied at federation scale; AI layer links POS behaviour to consumer sentiment + macro signals — generates dealer-specific recommendations.
Dealer-facing portal + IPSOS retail-insight desk. Same source of truth — dealers get benchmarks & recs, IPSOS gets syndicated sector view.
POS ingestion pipelines · SKU-level anonymisation · AI / recommendation engine · dealer-facing portal · retail analytics front-end
Why us: existing stack (bmresearchmy, kai.research.my) already does research-grade ingestion and AI delivery — we compress months of build into weeks.
On-premise compute · retail + consumer research methodology · sector authority · syndicated barometer rights · data governance comfort
Why them: FOMEDA is already talking to IPSOS. Hardware + research credibility is the defensible moat — consumer brands will pay IPSOS for the sector view.
FOMEDA leadership relationship · dealer onboarding · POS-integration change management · commercial packaging · account management
Why them: getting dealer-level POS data out of a chain requires trust and procedure — not a pitch. Evolve is the connector who earns that.
Members only receive their monthly benchmark and recommendations if they submitted this cycle. No contribution, no report.
Benchmarks expose where a member sits in their sector quartile. That's the hook — nobody wants to discover they're bottom quartile by accident at the AGM.
Outputs formatted as one-page decision artefacts, not dashboards. Designed to be read by a CEO in 90 seconds and forwarded.
Paid at FOMEDA central level or sponsored. Covers infra + baseline reporting to all members.
Deeper individual diagnostics, competitor analogues, and bespoke recommendations for paying members.
IPSOS commercialises anonymised aggregates to consumer-brand buyers — Panasonic, Samsung, LG, Sharp, Sony, Daikin — who today pay for far weaker datasets.
Findings surface questions that naturally route to Evolve / IPSOS advisory mandates — supplier negotiation support, category strategy, pricing — highest-margin layer.
A recurring, defensible syndicated dataset no competitor can replicate — sector authority translates directly to inbound pipeline. Recurring federation revenue softens the project-to-project cycle.
Moves from transactional engagement to embedded advisor across a federation's worth of members. Change management revenue at member onboarding + pull-through advisory.
A live, named build co-delivered with IPSOS — unlocks every other industry federation conversation in Malaysia. Technical co-ownership of the platform IP.
Moves FOMEDA from advocacy body to data-first federation. Differentiates against every other trade body in the country. Members see measurable ROI on their membership fee.
— BASIC INSIGHT · wan@basicinsight.my